This Advertising Policy applies to all paid promotions displayed across Doctiplus digital properties including doctiplus.co, mobile apps, email newsletters, and social media channels operated by Doctiplus.

It covers all forms of commercial content including banner ads, sponsored articles, native advertising, video promotions, search listings, affiliate links, and partner promotions. All advertisers must read, understand, and agree to this policy before any campaign goes live.

Every advertisement on Doctiplus must align with these core principles:

• Patient safety first We reject any advertising that could harm physical or mental health
• Truthful and accurate Ads must be factually correct, backed by evidence, and free from misleading claims
• Clear and transparent All promotional content is labeled so users can easily distinguish ads from editorial
• Respectful and inclusive Ads must not offend, stereotype, or discriminate against any group
• Legally compliant Advertisers must follow local laws and global advertising standards in every region
• Privacy preserving Ads cannot collect personal data without clear user consent

We accept advertisements from verified businesses and organizations that contribute positively to healthcare and wellness. Eligible advertisers include:

• Licensed healthcare providers, hospitals, and clinics with valid accreditation
• Pharmaceutical companies promoting approved medications with required regulatory disclaimers
• Health insurance providers with proper licensing in their operating regions
• Medical devices and diagnostic companies with certifications from regulatory bodies such as FDA, CE, or equivalents
• Wellness and nutrition brands with transparent ingredients and verified claims
• Health technology companies and digital health platforms
• Fitness, mental health, and lifestyle brands that support overall wellbeing
• Educational institutions offering medical training or health related courses
• Government and nonprofit health organizations running awareness campaigns

Doctiplus does not allow advertising for products, services, or content that could harm users, violate laws, or compromise trust. The following categories are strictly prohibited:

Unsafe or Illegal Products

• Illegal drugs recreational substances, or unlicensed pharmaceuticals
• Tobacco, vape, and e cigarette products including cessation aids lacking medical approval
• Weapons, explosives, and violent content of any kind
• Counterfeit products or items that infringe on intellectual property

Misleading Medical Claims

• Miracle cures or guaranteed treatment promises without scientific backing
• Unapproved medications or pharmaceuticals without FDA, EMA, or regional regulatory clearance
• Fake testimonials or fabricated success stories and before and after manipulations
• Homeopathic or alternative remedies claiming to cure serious conditions like cancer or diabetes

Harmful Health Content

• Weight loss products promoting extreme diets, starvation, or eating disorder behaviors
• Steroids, performance enhancers, or unregulated supplements with health risks
• Cosmetic procedures marketed unsafely or targeted at minors without medical necessity
• Anti vaccine content or misinformation contradicting established medical consensus

Other Restricted Categories

• Adult content, gambling, and crypto speculation
• Hate speech, discrimination, or politically divisive messaging
• Predatory financial services including payday loans or MLM schemes
• Ads targeting children under 13 years of age

To protect the user experience and maintain editorial integrity, Doctiplus follows strict rules about where and how advertising can appear:

• Ads are clearly separated from editorial content through distinct visual design, labels, and containers
• No ads may appear within consultation pages, patient health records, or doctor profile sections
• Sensitive health topics such as mental health, suicide prevention, or terminal illness pages are entirely ad free
• Pop ups and interstitials are limited in frequency and must be easy to dismiss
• Auto playing video ads with sound are prohibited, respecting user attention and accessibility
• Ad density on any page is capped to maintain fast loading speeds and clean user experience
• Mobile ads must be responsive, non intrusive, and never block core content

Transparency is non negotiable. Every form of paid content on Doctiplus is clearly identified so readers know what they are viewing:

• Display ads are labeled with Advertisement, Ad, or Sponsored in visible text near the creative
• Sponsored articles include a clear Sponsored Content badge at the top of the article
• Affiliate links are disclosed at the start of content that may earn Doctiplus a commission
• Native ads use visual indicators and are never designed to mimic editorial format deceptively
• Sponsor names are prominently displayed so readers can verify the source of every paid promotion
• Required disclaimers such as Consult your doctor or FDA disclaimers appear on all applicable health ads

Doctiplus maintains a strict separation between our editorial team and our commercial team. This independence is foundational to our trustworthiness:

• Advertisers never influence editorial content, article topics, rankings, or medical opinions published on Doctiplus
• Doctor listings and specialty recommendations are never sold or influenced by paid relationships
• Patient reviews are moderated for authenticity but never altered to favor advertisers
• Editorial staff operate independently from our advertising sales team
• Disclosures are included when an editorial mention involves an advertiser relationship
• Search results for doctors, clinics, and specialties are ranked on objective factors, not sponsorship

Because Doctiplus is a healthcare platform, we apply extra scrutiny to medical claims in advertising:

• Scientific evidence Every health claim must be backed by peer reviewed research, clinical trials, or regulatory approval
• Supporting documentation Advertisers may be asked to provide source studies, FDA or EMA approvals, and clinical data
• Balanced messaging Ads promoting treatments must also mention potential side effects, contraindications, and realistic expectations
• No guarantees Words like guaranteed results, 100% effective, or instant cure are not permitted
• Professional credentials Any medical advice in ads must be attributed to a licensed healthcare professional
• Country specific compliance Claims must meet the legal and medical standards of each country where the ad is displayed

Doctiplus respects your privacy and follows strict rules about how advertising data is collected and used:

• Medical data is never used for ad targeting Your consultations, diagnoses, prescriptions, and health records are off limits for advertisers
• Contextual targeting Ads are served based on the content of the page, not your personal medical history
• Opt in tracking Behavioral advertising only uses data from users who have given explicit consent
• No sensitive category targeting We do not allow advertisers to target based on disease status, mental health conditions, or pregnancy without explicit consent
• GDPR and HIPAA compliance All advertising activities meet applicable data protection laws
• User controls You can manage ad preferences and opt out of personalized advertising at any time

Every advertisement goes through a rigorous review process before going live on Doctiplus:

• Step 1 Submission Advertisers submit creative assets, landing pages, claims, and supporting documentation
• Step 2 Compliance review Our team checks for alignment with this policy, regulatory compliance, and content accuracy
• Step 3 Medical verification Health claims are reviewed by qualified medical consultants when needed
• Step 4 Legal check Ads are verified against regional advertising laws, intellectual property rights, and trademark use
• Step 5 Quality assurance Creative must meet technical standards for loading speed, accessibility, and mobile responsiveness
• Step 6 Approval or feedback Approved ads go live while rejected ads receive detailed feedback for revision
• Step 7 Ongoing monitoring Live ads are continuously monitored for performance, user feedback, and policy compliance

Violations of this Advertising Policy are taken seriously. Depending on severity, Doctiplus may apply any of the following actions:

• Warning and revision request For minor or unintentional violations, with a timeline to correct the issue
• Immediate ad removal Content violating key rules is removed from the platform without advance notice
• Campaign suspension An entire campaign may be paused while under investigation
• Account termination Repeat offenders may lose advertising privileges permanently
• Refunds Budget unused at the time of enforcement may be refunded according to our service agreement
• Legal referral Serious violations such as fraud or illegal product promotion may be reported to regulatory authorities
• User reporting Any user can report problematic ads through our feedback system for quick review

Doctiplus may update this Advertising Policy from time to time to reflect industry best practices, new regulations, or updates to our platform. When we make significant changes we will:

• Update the Last Updated date at the top of this page
• Notify active advertisers via email at least 30 days before the changes take effect
• Provide active campaigns time to comply with any new requirements
• Display a notice on our website when major changes go live

Continued advertising on Doctiplus after updates take effect means acceptance of the revised policy.

If you have questions about this Advertising Policy, want to submit an advertising campaign, or wish to report a concern about an ad you saw on Doctiplus, please reach out to us:

• Email: info@doctiplus.co
• Contact Page: doctiplus.co/contact
• Mailing Address: Doctiplus, 1401 St Joseph Pkwy, Houston, TX 77002, United States

Our advertising team responds to all inquiries within 3 business days. For urgent ad compliance concerns, please mark your message as Ad Policy Urgent.